Chat and Call Automation for E-commerce

Deliver faster answers and always-on support — from product discovery to post-purchase care. botario helps e-commerce brands automate FAQs, manage orders, assist shoppers, and drive conversions across chat, voice, and messaging channels. Scalable, multilingual, and on-brand, every interaction becomes a chance to boost satisfaction and sales.

Jan

Project Manager AI

“With botario, we found a solution that truly gave us many opportunities — to grow, to experiment, and ultimately to move from research to a concrete product that goes live.

That’s why we decided to work together, and we’re still very satisfied with that decision today.”

Claims & Returns

AI agents handle the entire returns process — verifying orders, authenticating users, updating CRM data for instant, effortless resolutions via phone or chat.

Product Manuals

Customers get instant, personalized help — AI agents identify their product, share the right manuals or how-to steps, and guide them through setup or troubleshooting.

Order Tracking

Customers can chat or call to instantly check order and delivery status. AI agents access live logistics data, share tracking details, and even place outbound calls with updates when needed.

Cross- & Upselling

AI agents make proactive outbound calls, deliver personalized offers based on purchase history, and boost repeat purchases and customer lifetime value.

Core Capabilities, Built for E-commerce

Omnichannel Experience

Engage users on web, voice, WhatsApp, MS Teams, or phone — with one logic layer behind every interaction.

Advanced Role Management

Assign roles quickly, simply, and securely, add new users in seconds and give them exactly the permissions they need.

Multilingual Support

Serve diverse customer bases with fluent chatbot and voicebot interactions in multiple languages and dialects.

Context-Aware AI

Enhance response quality by pulling information from your internal docs, PDFs, and web content.

Built-in Compliance

Stay fully aligned with GDPR and data policies, with hosting in certified European data centers.

Analytics & Reporting Tools

Track performance across every channel with real-time insights and detailed statistics. Customize your dashboard with the metrics that matter most to you.

Trusted by 100+ Businesses to Automate what Matters

Daniela Laic

Product, Price and Marketing

“As a seasonal company, 90% of our customer contact is concentrated into just a few months of the year. The peak season is so short and intense that our team can only manage everything with lots of overtime and stress.

This is where botario helps us handle the volume of enquiries — while keeping up with the required expertise. This is essential for us to work sustainably.

Financially, we save costs for external service centres and can plan employee resources more effectively. The customer experience has significantly improved: Steinbach now comes across as digital, modern, and future-orientated.”

Before you ask...

Does my data stay in Europe?

botario is based in Germany and runs on Hetzner’s  ISO-27001 certified servers in Nuremberg. That means your data is stored securely in the EU. If needed, we can also run everything on-premise in your infrastructure.

Will it work with the systems we have?

You don’t need to change your existing setup — we can integrate with any number of systems like CRM, contact centers, or payment platforms. We make sure everything connects seamlessly and runs smoothly.

How fast can I have the system up and running?

We provide ready-to-use templates, so you can get a first simple bot running right away. After that, we connect your systems and refine step by step to fit your needs. We start with an easy use case, show results early, and then scale together to automate even the complex cases.

Can AI make mistakes?

We design our bots so they don’t just rely on long prompts or vague instructions. Instead, you stay in control of how the bot behaves. With structured flows, smart fallback logic, and input/output validation, the AI stays grounded and delivers safe, reliable answers.

What if some questions need human agents?

We make handover simple. When a case needs a human, the bot transfers the conversation seamlessly and passes along all the details it already collected, so the agent can pick up right where the bot left off.

How do we keep information up-to-date?

You can drag and drop new files, and they’re ready to use right away. Or set up automatic retrieval from your systems or website, so updates happen in the background without extra effort.